Universum Digitalis develops customized solutions for data management and distribution. More specific, Universum Digitalis designs solutions for the management of multimedia databases and provides generic data exchange interfaces for distributing data to various client applications. Universum Digitalis targets cultural, touristic industry and more. Universum Digitalis's multimedia platform for museums for example, offers a framework that enables the usage of a mobile device to replace a traditional audio guide. The same backend can also be used to feed a website or interactive information panel. Just like Universum Digitalis' mother department, ETRO/IRIS, the young company pursues the activities of international standards in its domain and applies them in practice.